Visual identity for ‘Sterck Brewery’, a brewery located in a medieval building in the center of Bergen op Zoom. The name translates to ‘Strong’, which leaves no room for interpretation and is just as clear as the way they want to communicate; no hip names, playful puns or trends, but sleek design, a solid appearance and ‘to the point’ communication.
The crab has been the totem of the city for centuries and the inhabitants of Bergen op Zoom are referred to as ‘crabs’ during the annual carnival, so the choice to use a crab as a logo was a logical one. The crab’s body is filled with hop leaves, as a ‘not so subtle’ reference to one of the basic ingredients of beer.
Photography © Brouwerij Sterck 2019